OTTAWA—Conservatives say technology gave them the winning edge in the May election by singling out Canadians to tap for votes and money.
Conservative fundraiser Senator Irving Gerstein says “innovative” technology is directly responsible for electing 40 MPs – a margin that handed the party its majority victory.
“Yes, you heard me. There are roughly 40 Conservative members of Parliament in the House of Commons today who would not be there if it were not for our party’s extremely effective use of its database,” Gerstein told delegates to the party convention Saturday morning.
Technology has also helped put the party on track for a record-breaking fundraising year, he said.
The Conservatives raised $7.4 million in the first quarter of 2011 – the most ever for any party – and the second quarter is shaping up to be even better, said Gerstein, who heads the Conservative Fund of Canada, the party’s fundraising arm.
“The key to the success of our fundraising program is our database and our ability to prospect new donors, to remain at the cutting edge of political fundraising techniques and to effectively use the database for both fundraising and political purposes,” Gerstein said.
That same database “reaches out to Canadians, identifies those who share our values and mobilizes them” at election time, backed by techniques such as texting, call centres, smart phone applications and YouTube messages.
And he said the Conservatives have created “complex, leading edge fundraising techniques such as data mining, segmentation, targeted mining and relationship management” to move backers up the “support pyramid.”
Full Article
Source: Toronto Star
Conservative fundraiser Senator Irving Gerstein says “innovative” technology is directly responsible for electing 40 MPs – a margin that handed the party its majority victory.
“Yes, you heard me. There are roughly 40 Conservative members of Parliament in the House of Commons today who would not be there if it were not for our party’s extremely effective use of its database,” Gerstein told delegates to the party convention Saturday morning.
Technology has also helped put the party on track for a record-breaking fundraising year, he said.
The Conservatives raised $7.4 million in the first quarter of 2011 – the most ever for any party – and the second quarter is shaping up to be even better, said Gerstein, who heads the Conservative Fund of Canada, the party’s fundraising arm.
“The key to the success of our fundraising program is our database and our ability to prospect new donors, to remain at the cutting edge of political fundraising techniques and to effectively use the database for both fundraising and political purposes,” Gerstein said.
That same database “reaches out to Canadians, identifies those who share our values and mobilizes them” at election time, backed by techniques such as texting, call centres, smart phone applications and YouTube messages.
And he said the Conservatives have created “complex, leading edge fundraising techniques such as data mining, segmentation, targeted mining and relationship management” to move backers up the “support pyramid.”
Full Article
Source: Toronto Star
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