Canadians living in the bustling metropolis of Montreal and the picturesque city of Victoria are getting a taste of what some media executives hope may be the future -- paying for the news online. The Gazette in Montreal and the Victoria Times-Colonist on Vancouver Island have become the latest testbeds to see if people will pony up to get their local news on the web.
From Wednesday, access to the newspaper websites was limited to the first 20 articles, before hitting a paywall. It is part of an experiment by PostMedia Network, Canada's largest publisher of paid English language daily newspapers, in two relatively small markets for its papers.
Like every newspaper group, PostMedia is trying to figure out how to manage the transition from a paid print circulation to a digital readership that is used to getting its news for free. Changing human behavior is a tall order. A recent survey that suggested that Canadians are overwhelmingly unwilling to part with their cash for the news It found that 92% of Canadians who get news online say they would find another free site if their favourite news site started charging for content.
However, there is a more fundamental issue at play. People have never really paid for the news. By news, I mean the political infighting in city halls or the violence in faraway foreign places -- the news that is important and matters but can be challenging to make relevant to a broad audience.
Readers were paying for the sport results, the lifestyle section, diversions like the crossword and horoscopes. The cost of producing "the daily miracle" as Canadian playwright David Sherman put it was largely borne by advertising sales. The subsidy model worked when mass media was the dominant model for distributing the news. The business of newspapers was delivering large audiences to advertisers, and they were pretty good at it.
Full Article
Democracy Gone Astray
Democracy, being a human construct, needs to be thought of as directionality rather than an object. As such, to understand it requires not so much a description of existing structures and/or other related phenomena but a declaration of intentionality.
This blog aims at creating labeled lists of published infringements of such intentionality, of points in time where democracy strays from its intended directionality. In addition to outright infringements, this blog also collects important contemporary information and/or discussions that impact our socio-political landscape.
All the posts here were published in the electronic media – main-stream as well as fringe, and maintain links to the original texts.
[NOTE: Due to changes I haven't caught on time in the blogging software, all of the 'Original Article' links were nullified between September 11, 2012 and December 11, 2012. My apologies.]
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment